CORPORATE SOCIAL RESPONSIBILITY – you in or out?

Hosting a fundraising event with all the publicity and goodwill it generates is one of the simplest options to raise money for your chosen charity. Charity balls attract a lot attention, especially when partnered with the right celebrity, and the good will can last for months with the lead-up and post-event activities and all the staff getting involved.

But just like a puppy at Christmas … the relationship between big business and charity should be for life and is not to be played with once per year.  So look to your charity if you’re a business or look to the business if you are a charity to develop a rich varied program of activities and events that show mutual respect and commitment and that can lead to raising as much money as possible.

As government support for the not for profit sector shrinks and the numbers of people approaching charities seems to be on an increasing trajectory where will the funds for the future come from?

Many charities are still dependent on government funding and have yet to explore the options and the need to really mix up their income base.   The hard truth is that if a charity is determined to stick to the old methods of raising funds, in an ever competitive world they are doomed to failure.

On the positive side there are many companies out there looking to join forces with charities that share their principles and standards and what used to be no more than the latest buzzword – Corporate Social Responsibility – has become an integrated philosophy and part of business practice for many organisations around the world.

And rightly so.  From a purely financial perspective ‘good will’ is very much a part of the balance sheet these days.

But how does an organisation generate and maintain good will? It’s not just about being perceived as socially responsible it is more like proving it so that many companies consider their impact on the community and the globe in every aspect of their business.

Put simply, if an organisation is not part of the solution then it is part of the problem and that is why organisations are looking for long term relationships with charities that they work with for mutual benefit.

We see so many attempts by big business to win our love and respect through different campaigns and connections, some successful, others not so much as they appear to be just giving lip service. One of the best ways for businesses to develop the following they so desperately seek is an affiliation with a respected charity. That charity should be appropriate to the organization and more so that is supported by management and staff.

Top 7 Best Practices for Your Next Charity Auction

Preparing for a charity auction can be a challenging and often daunting task that requires countless hours of planning and effort. The following tips were designed to carefully guide you through your planning process, aiding you every step of the way toward the ultimate goal of profitability and success. By following these steps and by letting Ezybidz help you with every aspect, your organisation will find itself in a much stronger position to achieve maximum fundraising potential at your next event.

1. Locations and Libations

When searching for the perfect spot for your event, make sure you find a location large enough to accommodate all your guests comfortably. But too big a venue will take away from the overall atmosphere and appeal of your auction, making the venue appear empty.

2. Marketing Makes Money

Use your organisation’s Web site, Facebook, Twitter, YouTube and other social media to help promote popular items, and start a buzz around your upcoming auction. Ezybidz offers full social media coverage of your event on our social platforms as well. Ezybidz offers the option to set up a microsite so guests can start pre-bidding before the event has even begun. This will build up the excitement regarding the auction items. Also, send out invitations well in advance of your charity auction, sending reminder e-mails, making phone calls and sending letters, as your event draws closer.

3. Dabble in Diversity

When choosing your fundraising items, try to include a variety of items catering to many different interests. Also, try to vary your price range with high-, mid-, and low-priced items to appeal to the broad spectrum of your guests. Ezybidz offers a wide variety of different items such as, memorabilia, exclusive holidays and fantastic experiences.

4. Special Spotlight

When hosting an auction, place your strongest items in a visually attractive, easily accessible and centralized location. Always make sure you have a knowledgeable staff member nearby to help answer questions and promote your items. Ezybidz provides professional staff to be present at your event. They will be able to guide guests through the items and answer any questions they might have.

5. Layout Pays Out

Displaying your auction items on round tables will help promote the flow of traffic and guest interaction. By hanging signs and keeping similar items within a close proximity of one another, guests will be easily able to identify and locate their areas of interest.

6. Closing Calls

Stagger your closings, announcing warnings for each table separately to draw more attention to items before they close. Having the auctioneer offer several reminders throughout the event will help lure potential bidders back to certain items that may have slipped their minds.

7. Make Records to Break Records

Record everything from ticket sales to final bids. Every piece of data could prove valuable to your organisation, so the more information you collect, the better positioned you’ll be to improve upon your fundraising ideas for next year’s event. Ezybidz can provide you with a detailed auction report listing top donors, most popular auction items, registration and top bidders. This will give you a complete insight into the success of your event.

 

 

Let Ezybidz help you put these tips into action at your next fundraising event will yield higher profits for your organization, while creating a much wider appeal for your guests and supporters. In the long run, you’ll be able to better analyze the success of your charity auction and begin to alter some of the finer details that may be able to help improve your event for years to come. It’s never too early to start planning your next big auction or gala, so let’s get started today! Call Ezybidz today on 1300 399 243!